{"id":989193,"date":"2025-05-01T12:55:06","date_gmt":"2025-05-01T15:55:06","guid":{"rendered":"https:\/\/bravebranding.com.br\/?p=989193"},"modified":"2025-05-01T14:51:49","modified_gmt":"2025-05-01T17:51:49","slug":"casaete","status":"publish","type":"post","link":"https:\/\/bravebranding.com.br\/index.php\/2025\/05\/01\/casaete\/","title":{"rendered":"Casa Et\u00e9"},"content":{"rendered":"\t\t
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Vestir a casa da cabe\u00e7a aos p\u00e9s para ser verdadeira e autoral.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Servi\u00e7os Desenvolvidos<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tBranding<\/a>, Namming<\/a>, User Research<\/a>, Visual Identity<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Cliente<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tCasaEt\u00e9<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Year<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t2022<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Website<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tn\/a<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Desafio<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Criar rela\u00e7\u00f5es e experi\u00eancias que trabalhem e estimulem as mem\u00f3rias afetivas e la\u00e7os emocionais.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O p\u00fablico envolvido na constru\u00e7\u00e3o de valor e rela\u00e7\u00e3o do neg\u00f3cio possui refer\u00eancias apuradas e, como v\u00e1rios estudos mostram, tem um perfil cada vez mais mesclado, seja nas origens ou nas refer\u00eancias que possui.<\/p>

Por isso, um nome que reflita a ess\u00eancia da marca \u00e9 essencial e ponto de partida para uma conex\u00e3o \u00edntima que seja capaz de gerar desejo e relacionamento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Goal<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Clamor por reconex\u00e3o, ra\u00edzes, valores e o retorno \u00e0 ess\u00eancia.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Conectando gera\u00e7\u00f5es de Baby Boomers a Millenials, todos presentes no perfil de p\u00fablico observado, demandam receber caracter\u00edsticas de comportamento e exclusividade. Esse \u00e9 o fator determinante, na conex\u00e3o com a marca e qual o valor gerado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Resultado<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Identidade de uma casa leg\u00edtima, verdadeira e autoral.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cada lar e espa\u00e7o carrega a sua assinatura. Uma nova foma de identidade aos seus ambientes. Observamos esse movimento na arquitetura com a volta de tend\u00eancias, texturas, cores e formas que at\u00e9 ent\u00e3o estavam fora de uso. Esse movimento atribui ainda mais autoralidade, da comunica\u00e7\u00e3o \u00e0 rela\u00e7\u00e3o com o cliente.<\/p>

“Et\u00e9”, no Tupi, \u00e9 usado como adjetivo para o que \u00e9 leg\u00edtimo, verdadeiro. No Kaigang \u00e9 o Ser, a Identidade de algu\u00e9m.<\/p>

Uma marca s\u00f3lida, brasileira, autoral e conectada com as nossas ra\u00edzes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Reconex\u00e3o e ess\u00eancia.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Reconex\u00e3o e ess\u00eancia.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"Artboard<\/figure><\/div>
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Next project<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Um jeito \u00fanico de vestir seus ambientes.<\/p>\n","protected":false},"author":2,"featured_media":989205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[58,92,76,91],"class_list":["post-989193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","tag-branding","tag-namming","tag-user-research","tag-visual-identity"],"yoast_head":"\nCasa Et\u00e9 - Brave Branding<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bravebranding.com.br\/index.php\/2025\/05\/01\/casaete\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Casa Et\u00e9 - Brave Branding\" \/>\n<meta property=\"og:description\" content=\"Um jeito \u00fanico de vestir seus ambientes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bravebranding.com.br\/index.php\/2025\/05\/01\/casaete\/\" \/>\n<meta property=\"og:site_name\" content=\"Brave Branding\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100068378557430\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-01T15:55:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-01T17:51:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bravebranding.com.br\/wp-content\/uploads\/2025\/05\/202-stamp-3d-over-clay-debossed-logo-mockup-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1682\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alex Lobo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex Lobo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bravebranding.com.br\/index.php\/2025\/05\/01\/casaete\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bravebranding.com.br\/index.php\/2025\/05\/01\/casaete\/\"},\"author\":{\"name\":\"Alex Lobo\",\"@id\":\"https:\/\/bravebranding.com.br\/#\/schema\/person\/892dbbe76767af70a1ff2ee10d1f2840\"},\"headline\":\"Casa Et\u00e9\",\"datePublished\":\"2025-05-01T15:55:06+00:00\",\"dateModified\":\"2025-05-01T17:51:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bravebranding.com.br\/index.php\/2025\/05\/01\/casaete\/\"},\"wordCount\":276,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/bravebranding.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/bravebranding.com.br\/index.php\/2025\/05\/01\/casaete\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bravebranding.com.br\/wp-content\/uploads\/2025\/05\/202-stamp-3d-over-clay-debossed-logo-mockup-scaled.jpg\",\"keywords\":[\"Branding\",\"Namming\",\"User Research\",\"Visual Identity\"],\"articleSection\":[\"Portfolio\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bravebranding.com.br\/index.php\/2025\/05\/01\/casaete\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bravebranding.com.br\/index.php\/2025\/05\/01\/casaete\/\",\"url\":\"https:\/\/bravebranding.com.br\/index.php\/2025\/05\/01\/casaete\/\",\"name\":\"Casa Et\u00e9 - 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