{"id":988929,"date":"2025-04-30T10:37:35","date_gmt":"2025-04-30T13:37:35","guid":{"rendered":"https:\/\/bravebranding.com.br\/?p=988929"},"modified":"2025-04-30T11:06:49","modified_gmt":"2025-04-30T14:06:49","slug":"naturalcopav","status":"publish","type":"post","link":"https:\/\/bravebranding.com.br\/index.php\/2025\/04\/30\/naturalcopav\/","title":{"rendered":"Natural Copav"},"content":{"rendered":"\t\t
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Mobili\u00e1rio fabricado, personalizado e desenvolvido na singularidade do processo artesanal, tendo como principal prop\u00f3sito a excel\u00eancia e a qualidade impressas em cada detalhe.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Servi\u00e7os Desenvolvidos<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tBranding Identity<\/a>, User Research<\/a>, Visual Identity<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Cliente<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tGrupo Copav<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Year<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t2024<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Website<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tcopav.com<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Desafio<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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O \u201cHomo Urbanus\u201d aspira, em suas mais diversas varia\u00e7\u00f5es de perfis, pela liberdade\ne conex\u00e3o, seja consigo mesmo, com o planeta ou com os seus.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Por que n\u00e3o fazer parte do \u201chabitat natural\u201d dessa nova vertente de ser humano desde a sua raiz? <\/span>Esse posicionamento que explora os novos conceitos do morar e viver bem, al\u00e9m de movimentos que exploram a sustentabilidade, minimalismo e experi\u00eancias s\u00e3o uma chave para ampliar e amplificar essa proposta de valor.<\/span> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Goal<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Uma identidade visual capaz de promover ambientes de oxigena\u00e7\u00e3o e descompress\u00e3o, valorizando a arte, a beleza e a sofistica\u00e7\u00e3o.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ao trazer a Natural para a exist\u00eancia, todo o storytelling, experi\u00eancias sensoriais e f\u00edsicas devem expressar a dedica\u00e7\u00e3o do neg\u00f3cio em promover o avan\u00e7o da qualidade de vida, explorando a<\/span> cria\u00e7\u00e3o de mem\u00f3rias afetivas por meio do mobili\u00e1rio que integra a vida de uma fam\u00edlia.<\/span><\/p>

A Natural, deve expressar a preocupa\u00e7\u00e3o com o meio ambiente, onde todo ser vivo \u00e9 \u00fanico e importante.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Resultado<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Bem vindo a uma nova hist\u00f3ria, porque todos\nsomos parte da mesma natureza.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Verdadeira, minimalista e brasileira, as cores denotam a versatilidade e arrojamento, recebendo o tratamento pr\u00e9vio que contemple as principais defici\u00eancias visuais. A tipografia revela o potencial da marca e exprime a autoridade em seu posicionamento.<\/p>

H\u00e1 mais de 35 anos a Copav faz parte da hist\u00f3ria de fam\u00edlias e neg\u00f3cios, colecionando diversos momentos e legados.<\/p>

Esse novo momento n\u00e3o poderia ser diferente, afinal, ser verdadeiro e excelente para n\u00f3s \u00e9 mais que natural.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Todo ser vivo \u00e9 \u00fanico e importante.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Todo ser vivo \u00e9 \u00fanico e importante.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"Artboard<\/figure><\/div>
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Next project<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u00c9 natural que seu mobili\u00e1rio expresse sua personalidade.<\/p>\n","protected":false},"author":2,"featured_media":988931,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[59,76,91],"class_list":["post-988929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","tag-branding-identity","tag-user-research","tag-visual-identity"],"yoast_head":"\nNatural Copav - Brave Branding<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bravebranding.com.br\/index.php\/2025\/04\/30\/naturalcopav\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Natural Copav - Brave Branding\" \/>\n<meta property=\"og:description\" content=\"\u00c9 natural que seu mobili\u00e1rio expresse sua personalidade.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bravebranding.com.br\/index.php\/2025\/04\/30\/naturalcopav\/\" \/>\n<meta property=\"og:site_name\" content=\"Brave Branding\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100068378557430\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-30T13:37:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-30T14:06:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bravebranding.com.br\/wp-content\/uploads\/2025\/04\/Artboard-1-copy-3-1024x576.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alex Lobo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex Lobo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bravebranding.com.br\/index.php\/2025\/04\/30\/naturalcopav\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bravebranding.com.br\/index.php\/2025\/04\/30\/naturalcopav\/\"},\"author\":{\"name\":\"Alex Lobo\",\"@id\":\"https:\/\/bravebranding.com.br\/#\/schema\/person\/892dbbe76767af70a1ff2ee10d1f2840\"},\"headline\":\"Natural Copav\",\"datePublished\":\"2025-04-30T13:37:35+00:00\",\"dateModified\":\"2025-04-30T14:06:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bravebranding.com.br\/index.php\/2025\/04\/30\/naturalcopav\/\"},\"wordCount\":324,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/bravebranding.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/bravebranding.com.br\/index.php\/2025\/04\/30\/naturalcopav\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bravebranding.com.br\/wp-content\/uploads\/2025\/04\/Artboard-1-copy-3.jpg\",\"keywords\":[\"Branding Identity\",\"User Research\",\"Visual Identity\"],\"articleSection\":[\"Portfolio\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bravebranding.com.br\/index.php\/2025\/04\/30\/naturalcopav\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bravebranding.com.br\/index.php\/2025\/04\/30\/naturalcopav\/\",\"url\":\"https:\/\/bravebranding.com.br\/index.php\/2025\/04\/30\/naturalcopav\/\",\"name\":\"Natural Copav - 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