{"id":988892,"date":"2025-04-29T16:44:53","date_gmt":"2025-04-29T19:44:53","guid":{"rendered":"https:\/\/bravebranding.com.br\/?p=988892"},"modified":"2025-05-14T16:59:04","modified_gmt":"2025-05-14T19:59:04","slug":"greenvrebrand","status":"publish","type":"post","link":"https:\/\/bravebranding.com.br\/index.php\/2025\/04\/29\/greenvrebrand\/","title":{"rendered":"GreenV Rebrand"},"content":{"rendered":"\t\t
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Renovando as percep\u00e7\u00f5es sobre a sustentabilidade e abrindo espa\u00e7o\npara uma nova compreens\u00e3o da reciclagem e da ressignifica\u00e7\u00e3o dos res\u00edduos.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Servi\u00e7os Desenvolvidos<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tArt Direction<\/a>, Branding<\/a>, Branding Identity<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Cliente<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tGreenV<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Year<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t2022<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Website<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tgreenv.com.br<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Desafio<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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reposicionando a cultura,\n
o futuro,\n
o presente,\n
o meio ambiente, a educa\u00e7\u00e3o,\n
as refer\u00eancias.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O desafio de unificar as va\u0301rias possibilidades de uso e\/ou formatos de trabalho no vasto universo que permeia a reciclagem e sustentabilidade, vamos atravessar alguns pontos para antes de qualquer coisa, termos o posicionamento que resguardara\u0301 a empresa, seu posicionamento e sua proposta de valor.<\/span><\/div>
\u00a0<\/span><\/div>
O posicionamento inovador e social trara\u0301 clareza na\u0303o apenas para a usina de transformac\u0327a\u0303o mas tambe\u0301m para reforc\u0327ar o conceito da economia circular, sustenta\u0301vel e justo, partindo da matriz para tambe\u0301m cada cidade que o projeto estiver instalado…<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Goal<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Criando os novos caminhos por estradas conhecidas para criar \"novos ciclos\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Entendemos que a cria\u00e7\u00e3o de novas pontes que ligam o impacto e a experi\u00eancia social atrav\u00e9s da transforma\u00e7\u00e3o de como a sociedade se relaciona com o meio ambiente, impactar\u00e1 na forma com que a sociedade se relaciona consigo mesma, trazendo clareza e desenvolvimento nas \u00e1reas sociais, econ\u00f4micas, educacionais e em toda a comunidade atrav\u00e9s do senso de pertencimento e coletividade.<\/p>

Para as pessoas, \u00e9 a evolu\u00e7\u00e3o e democratiza\u00e7\u00e3o da sua rela\u00e7\u00e3o com o meio ambiente, a reciclagem e o impacto social. Para o B2B, al\u00e9m disso, s\u00e3o os lucros com prop\u00f3sitos (como diz Lionel Barber, editor chefe do Financial Times).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Resultado<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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A expans\u00e3o do conceito \"Closed Loops\" para uma nova forma de encarar e lidar com os res\u00edduos.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O princ\u00edpio b\u00e1sico do \u201cClosedLoop\u201d, que pode ser aplicado as mais diversas \u00e0reas e \u00e9 fundamental a reciclagem, estar\u00e1 adaptado ao futuro e \u00e0 nova forma de se relacionar com os res\u00edduos, os recicl\u00e1veis e com o ambiente, transformando a sociedade atrav\u00e9s de um relacionamento prazeroso, funcional e intencional para novos e constantes loops de crescimento econ\u00f4mico, social e ambiental, numa cadeia de transforma\u00e7\u00e3o constante.<\/p>

Essa \u00e9 uma rela\u00e7\u00e3o que visa ressignificar e facilitar o acesso \u00e0 reciclagem e aos novos produtos frutos dessa usina de transforma\u00e7\u00e3o com poder de gerar oportunidades e sustentabilidade.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Criando os novos guardi\u00f5es do planeta.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Criando os novos guardi\u00f5es do planeta.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"Icon-Mockup-by-Asylab\"<\/figure><\/div>
\"Tumblr-Bottle-Mockup2\"<\/figure><\/div>
\"WhatsApp<\/figure><\/div>
\"dus_box_view06\"<\/figure><\/div>
\"5315-PLT603-MP_0.jpg\"<\/figure><\/div>
\"T-shirt-Mock-Ups-11\"<\/figure><\/div>
\"Unmark_Hoodie_on-_metal_3000px\"<\/figure><\/div>
\"WhatsApp<\/figure><\/div>
\"men-short-sleeve-shirt-mockup-half-side-view\"<\/figure><\/div>
\"iPhone-Car-Mockup\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Design: Isa\u00edas Jacomeli e Hamilton Massaru<\/p>

Reda\u00e7\u00e3o: Jessica Rodrigues<\/p>

Direcionamento de Marketing GreenV: Marina Copola<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Next project<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

A maior refer\u00eancia em tecnologia para mobilidade el\u00e9trica do Brasil.<\/p>\n","protected":false},"author":2,"featured_media":988894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[56,58,59],"class_list":["post-988892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","tag-art-direction","tag-branding","tag-branding-identity"],"yoast_head":"\nGreenV Rebrand - Brave Branding<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bravebranding.com.br\/index.php\/2025\/04\/29\/greenvrebrand\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GreenV Rebrand - Brave Branding\" \/>\n<meta property=\"og:description\" content=\"A maior refer\u00eancia em tecnologia para mobilidade el\u00e9trica do Brasil.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bravebranding.com.br\/index.php\/2025\/04\/29\/greenvrebrand\/\" \/>\n<meta property=\"og:site_name\" content=\"Brave Branding\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100068378557430\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-29T19:44:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-14T19:59:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bravebranding.com.br\/wp-content\/uploads\/2025\/04\/wallpapers_rebrandGreenVWPP_1-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alex Lobo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex Lobo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bravebranding.com.br\/index.php\/2025\/04\/29\/greenvrebrand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bravebranding.com.br\/index.php\/2025\/04\/29\/greenvrebrand\/\"},\"author\":{\"name\":\"Alex Lobo\",\"@id\":\"https:\/\/bravebranding.com.br\/#\/schema\/person\/892dbbe76767af70a1ff2ee10d1f2840\"},\"headline\":\"GreenV Rebrand\",\"datePublished\":\"2025-04-29T19:44:53+00:00\",\"dateModified\":\"2025-05-14T19:59:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bravebranding.com.br\/index.php\/2025\/04\/29\/greenvrebrand\/\"},\"wordCount\":422,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/bravebranding.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/bravebranding.com.br\/index.php\/2025\/04\/29\/greenvrebrand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bravebranding.com.br\/wp-content\/uploads\/2025\/04\/wallpapers_rebrandGreenVWPP_1.png\",\"keywords\":[\"Art Direction\",\"Branding\",\"Branding Identity\"],\"articleSection\":[\"Portfolio\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bravebranding.com.br\/index.php\/2025\/04\/29\/greenvrebrand\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bravebranding.com.br\/index.php\/2025\/04\/29\/greenvrebrand\/\",\"url\":\"https:\/\/bravebranding.com.br\/index.php\/2025\/04\/29\/greenvrebrand\/\",\"name\":\"GreenV Rebrand - 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