{"id":988702,"date":"2022-04-28T15:48:33","date_gmt":"2022-04-28T18:48:33","guid":{"rendered":"https:\/\/bravebranding.com.br\/?p=988702"},"modified":"2025-05-14T17:04:15","modified_gmt":"2025-05-14T20:04:15","slug":"brass","status":"publish","type":"post","link":"https:\/\/bravebranding.com.br\/index.php\/2022\/04\/28\/brass\/","title":{"rendered":"Brass"},"content":{"rendered":"\t\t
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Empresa l\u00edder em servi\u00e7os de engenharia por meio da inova\u00e7\u00e3o, seguran\u00e7a e consci\u00eancia com o meio ambiente, comprometida com a honestidade, excel\u00eancia e confiabilidade.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Servi\u00e7os Desenvolvidos<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tArt Direction<\/a>, Branding<\/a>, Social Media<\/a>, Website Design<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Cliente<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tBrass Engineering<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Year<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t2022<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Website<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tbrassengineering.com<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Desafio<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Um mergulho no legado da\nBrass, apontando para o futuro.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Atualiza\u00e7\u00e3o de identidade visual, site e redes sociais, com o objetivo de ampliar o entendimento sobre as tend\u00eancias de comportamento de pessoas, mercado e setor, para que atingir alto grau de assertividade nos processos estrat\u00e9gicos, de idea\u00e7\u00e3o e constru\u00e7\u00e3o.<\/p>

Tudo isso a n\u00edvel global, envolvendo as melhores pr\u00e1ticas para uma aplica\u00e7\u00e3o cultural sem fronteiras, adaptabilidade para as regras de cada local, valorizando as capacidades dessa inovadora e poderosa organiza\u00e7\u00e3o para a ind\u00fastria da minera\u00e7\u00e3o, g\u00e1s e \u00f3leo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Goal<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Novas culturas e padr\u00f5es de consumo X velhos olhares e tradi\u00e7\u00f5es<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As novas tend\u00eancias de design e comportamento refor\u00e7am o olhar do consumidor para o que \u00e9 s\u00f3lido, para as tradi\u00e7\u00f5es, mas tamb\u00e9m para o que \u00e9 capaz de trazer o \u201cbreakthrough\u201d. Na\u00a0 engenharia e ind\u00fastria, quanto maior o senso est\u00e9tico, valor\u00a0 percebido atrav\u00e9s do design e conceito, maior a atra\u00e7\u00e3o e conex\u00e3o com o p\u00fablico, que \u00e9, cada vez mais informado e tem obtido novas refer\u00eancias, ampliando sua exig\u00eancia e padr\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Resultado<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Crescimento constante e refer\u00eancia \u00e0 topografia e tecnologia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sistema de tipografias de alt\u00edssima sensibilidade est\u00e9tica, gerando conforto e conex\u00e3o entre nosso p\u00fablico alvo na ind\u00fastria e na sociedade. Esse sistema de design comp\u00f5e uma combina\u00e7\u00e3o estrat\u00e9gica de tipos que carregam em si a s\u00eanioridade e ao mesmo tempo a disrup\u00e7\u00e3o.<\/p>

Minimalismo de informa\u00e7\u00f5es, priorizando a legibilidade e transpar\u00eancia, tend\u00eancias pivotantes no universo corporativo e fator decisivo na percep\u00e7\u00e3o de valor da marca de uma organiza\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ponto de partida para o mercado<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Ponto de partida para o mercado<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"Billboard\"<\/figure><\/div>
\"Profile<\/figure><\/div>
\"M003T077_Tumbler_Mug_02\"<\/figure><\/div>
\"TravelBag\"<\/figure><\/div>
\"Notebook-Mockup-Set-vol2\"<\/figure><\/div>
\"Ractangle-Sign-PSD-Mockup\"<\/figure><\/div>
\"hatchback_car\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Branding e Design: Isa\u00edas Jacomeli<\/p>

Gerente de Marketing e Host: Bruno Borg<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Next project<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Engenharia em \u00e2mbito global<\/p>\n","protected":false},"author":2,"featured_media":988722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[56,58,73,80],"class_list":["post-988702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","tag-art-direction","tag-branding","tag-social-media","tag-website-design"],"yoast_head":"\nBrass - Brave Branding<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bravebranding.com.br\/index.php\/2022\/04\/28\/brass\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brass - Brave Branding\" \/>\n<meta property=\"og:description\" content=\"Engenharia em \u00e2mbito global\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bravebranding.com.br\/index.php\/2022\/04\/28\/brass\/\" \/>\n<meta property=\"og:site_name\" content=\"Brave Branding\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100068378557430\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-28T18:48:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-14T20:04:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bravebranding.com.br\/wp-content\/uploads\/2025\/04\/Store-Sign-PSD-Mockup-1024x683.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alex Lobo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex Lobo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bravebranding.com.br\/index.php\/2022\/04\/28\/brass\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bravebranding.com.br\/index.php\/2022\/04\/28\/brass\/\"},\"author\":{\"name\":\"Alex Lobo\",\"@id\":\"https:\/\/bravebranding.com.br\/#\/schema\/person\/892dbbe76767af70a1ff2ee10d1f2840\"},\"headline\":\"Brass\",\"datePublished\":\"2022-04-28T18:48:33+00:00\",\"dateModified\":\"2025-05-14T20:04:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bravebranding.com.br\/index.php\/2022\/04\/28\/brass\/\"},\"wordCount\":355,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/bravebranding.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/bravebranding.com.br\/index.php\/2022\/04\/28\/brass\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bravebranding.com.br\/wp-content\/uploads\/2025\/04\/Store-Sign-PSD-Mockup.png\",\"keywords\":[\"Art Direction\",\"Branding\",\"Social Media\",\"Website Design\"],\"articleSection\":[\"Portfolio\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bravebranding.com.br\/index.php\/2022\/04\/28\/brass\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bravebranding.com.br\/index.php\/2022\/04\/28\/brass\/\",\"url\":\"https:\/\/bravebranding.com.br\/index.php\/2022\/04\/28\/brass\/\",\"name\":\"Brass - 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