{"id":6576,"date":"2023-11-28T09:01:57","date_gmt":"2023-11-28T09:01:57","guid":{"rendered":"https:\/\/pixelpiernyc.vamtam.com\/?p=6576"},"modified":"2025-01-02T17:48:26","modified_gmt":"2025-01-02T20:48:26","slug":"12-factors-to-consider-when-designing-a-new-logo","status":"publish","type":"post","link":"https:\/\/bravebranding.com.br\/index.php\/2023\/11\/28\/12-factors-to-consider-when-designing-a-new-logo\/","title":{"rendered":"Um bate papo sobre Personal Branding para Fot\u00f3grafos com Tera Nelson"},"content":{"rendered":"\t\t
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Marca e Experi\u00eancia pessoal s\u00e3o t\u00e3o importantes quanto escovar os dentes antes de uma reuni\u00e3o<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Photo by Uyen Nguyen on Unsplash<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nessa semana tive o prazer de participar numa sala do incr\u00edvel ClubHouse (j\u00e1 deixo aqui o disclaimer, leia o artigo sobre o \u201cEfeito ClubHouse<\/em><\/a>\u201d) sobre Personal Branding voltado especificamente para fot\u00f3grafos, com profissionais de todo mundo, e l\u00e1 estava eu, o \u00fanico tupiniquim e que nem era fot\u00f3grafo. Mas, agraciado pela democratiza\u00e7\u00e3o oferecida pela plataforma, pude aprender e muito ouvindo os speakers, em especial a anfitri\u00e3 Tera Nelson, fot\u00f3grafa e especialista em branding e marketing, focada em ajudar outros fot\u00f3grafos a encontrarem projetos e clientes ideais.<\/p>

Dado esse encontro inesperado, decidi registrar alguns dos principais insights que conversamos naqueles preciosos minutos, que sem d\u00favida foi um grande brainstorm de conceitos, possibilidades e dicas pr\u00e1ticas para nossos amigos fot\u00f3grafos. E vamos falar a verdade, cada fot\u00f3grafo possui na real um produto \u00fanico, incompar\u00e1vel e inexplorado. Estamos falando da sua vis\u00e3o do mundo. A sua forma de processar, interpretar e ressignificar o que os seus olhos enxergam atrav\u00e9s das lentes da sua c\u00e2mera. Esse \u00e9 o produto que o seu cliente vai comprar. A sua singularidade, personalidade, arte e conceito, bem como a sua hist\u00f3ria e o que voc\u00ea conta e transmite atrav\u00e9s da fotografia.<\/p>

Se pudesse listar algumas dicas bem diretas aqui, acredito que o meio mais direto de alcan\u00e7ar esse \u201ccliente dos sonhos<\/em>\u201d \u00e9 ir direto \u00e0 sua dor, responder a essa \u201cdor<\/em>\u201d com o seu porque particular<\/em>, motivo ou proposta de valor de existir como marca ou profissional. Isso \u00e9 o que d\u00e1 sentido a qualquer estrutura gr\u00e1fica que te acompanhe, storytelling ou aparatos de design visual. Experi\u00eancia \u00e9 a ess\u00eancia e se faz essencial para tocar o seu cliente, gerar confian\u00e7a e quebrar as barreiras impostas por uma rela\u00e7\u00e3o baseada simplesmente no pre\u00e7o baixo e uma percep\u00e7\u00e3o de valor menor ainda.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Photo by Uyen Nguyen on Unsplash<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Se era precioso estar bem apresentado h\u00e1 anos numa rede social que j\u00e1 morreu, imagine hoje em canais mais consolidados onde a concorr\u00eancia \u00e9 maior?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Alcan\u00e7ar relev\u00e2ncia, contar a sua hist\u00f3ria e falar a sua linguagem \u00e9 um cont\u00ednuo processo de auto conhecimento e constru\u00e7\u00e3o, mas \u00e9 a sua assinatura que vai falar mais alto do que as compara\u00e7\u00f5es no mercado, porque ser\u00e1 o seu estilo, sua linguagem e olhar que far\u00e3o o papel de conectores semi\u00f3ticos direto ao subconsciente do seu cliente com a sutil mensagem de \u201ceu sou o produto que voc\u00ea estava procurando mas ainda n\u00e3o havia encontrado\u201d. Esse \u00e9 o poder de um bom personal branding. Explorar isso num mundo em constante muta\u00e7\u00e3o \u00e9 uma grande chave. Basta ver o ClubHouse. N\u00e3o temos fotografias, mas podemos descrev\u00ea-las, conectar pessoas ao Instagram, gerar desejo e compartilhar conhecimento. Uma interessante estrat\u00e9gia pra voc\u00ea fot\u00f3grafo, ou at\u00e9 designer \u00e9 convidar clientes para uma sala com bate papo sobre a experi\u00eancia dele com voc\u00ea, al\u00e9m de v\u00e1rias possibilidades de vender uma hist\u00f3ria humana e verdadeira que vai se conectar com o desejo das pessoas.<\/p>

“Uma dica espec\u00edfica aos meus amigos fot\u00f3grafos no ClubHouse, mas que serve a todos (principalmente artistas). As fotos no seu Instagram com certeza s\u00e3o impressionantes. Mas voc\u00ea precisa trazer esse mesmo n\u00edvel de excel\u00eancia para a sua imagem de perfil aqui no Clubhouse. Essa, pelo menos por enquanto, \u00e9 a \u00fanica fotografia sua que voc\u00ea tem a oportunidade de mostrar aqui no app. Ent\u00e3o capriche!”<\/em><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\tsua linguagem e olhar que far\u00e3o o papel de conectores semi\u00f3ticos direto ao subconsciente do seu cliente com a sutil mensagem de \u201ceu sou o produto que voc\u00ea estava procurando mas ainda n\u00e3o havia encontrado\u201d. Esse \u00e9 o poder de um bom personal branding.\t\t\t<\/p>\n\t\t\t\t\t\t\t

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Lembre-se, o personal branding para artistas como fot\u00f3grafos, possui passos largos e muito importantes para voc\u00ea se posicionar no mercado.<\/p>

Afinal, \u00e9 muito mais de sua verdade particular e sua incompar\u00e1vel forma de ver o mundo. \u00c9 o seu olhar pessoal atrav\u00e9s das lentes que gera sua comunica\u00e7\u00e3o \u00fanica, transformadora e especialmente incompar\u00e1vel, como um idioma ou linguagem com detalhes, fon\u00e9tica e express\u00f5es totalmente singulares.<\/p>

Feito isso, como diz um artista que gosto muito, \u00e9 s\u00f3 caprichar nas cores. Elas s\u00e3o como a\u00e7\u00facar, s\u00e3o viciantes.<\/p>

Quer conversar mais sobre projetos de Personal Branding? Fique a vontade para entrar em contato<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\tDesenvolvido em 17 de Fevereiro de 2021\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tIsa\u00edas Jacomeli<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

N\u00e3o \u00e9 sobre o dedo que aperta o bot\u00e3o, mas sim sobre o olho que est\u00e1 por detr\u00e1s da lente. Nada supera a experi\u00eancia.<\/p>\n","protected":false},"author":1,"featured_media":988475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[61,66,70],"class_list":["post-6576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-design","tag-logo","tag-performance"],"yoast_head":"\nUm bate papo sobre Personal Branding para Fot\u00f3grafos com Tera Nelson - Brave Branding<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bravebranding.com.br\/index.php\/2023\/11\/28\/12-factors-to-consider-when-designing-a-new-logo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Um bate papo sobre Personal Branding para Fot\u00f3grafos com Tera Nelson - Brave Branding\" \/>\n<meta property=\"og:description\" content=\"N\u00e3o \u00e9 sobre o dedo que aperta o bot\u00e3o, mas sim sobre o olho que est\u00e1 por detr\u00e1s da lente. 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