{"id":6570,"date":"2025-05-08T08:56:17","date_gmt":"2025-05-08T11:56:17","guid":{"rendered":"https:\/\/pixelpiernyc.vamtam.com\/?p=6570"},"modified":"2025-05-08T16:34:15","modified_gmt":"2025-05-08T19:34:15","slug":"milan-design-week-2025-um-olhar-brave-sobre-tendencias-que-moldam-futuro-do-design-e-da-experiencia","status":"publish","type":"post","link":"https:\/\/bravebranding.com.br\/index.php\/2025\/05\/08\/milan-design-week-2025-um-olhar-brave-sobre-tendencias-que-moldam-futuro-do-design-e-da-experiencia\/","title":{"rendered":"Milan Design Week 2025: Um Olhar Brave sobre as Tend\u00eancias que Moldam o Futuro do Design e da Experi\u00eancia"},"content":{"rendered":"\t\t
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Os highlights do epicentro mais popular do design <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Thought-for-Humans_SaloneMobile_DentsuCreativeItaly-2-1024x576\"<\/figure><\/div>
\"Thought-for-Humans_SaloneMobile_DentsuCreativeItaly-3-1024x576\"<\/figure><\/div>
\"Thought-for-Humans_SaloneMobile_DentsuCreativeItaly-1024x576\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
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Estamos h\u00e1 um m\u00eas desse grande marco global de tend\u00eancias, design, arquitetura, arte, mobili\u00e1rio e especialmente, experi\u00eancias.<\/p>

A Milan Design Week 2025<\/a> n\u00e3o foi apenas uma exposi\u00e7\u00e3o de objetos ou ambientes. Ela foi um manifesto sensorial. Um ensaio sobre o amanh\u00e3 vivido no agora. Um verdadeiro espet\u00e1culo de inova\u00e7\u00e3o, onde marcas e designers de renome mundial apresentaram suas vis\u00f5es para o futuro do design, da tecnologia e da experi\u00eancia.<\/p>

Para n\u00f3s, da Brave, que enxergamos o branding como a mais profunda e estrat\u00e9gica forma de construir percep\u00e7\u00e3o, estar atentos a movimentos como esse \u00e9 mais que uma pr\u00e1tica de observa\u00e7\u00e3o: \u00e9 um exerc\u00edcio de escuta cultural, leitura de comportamento e vis\u00e3o de futuro.<\/p>

Nesta an\u00e1lise, reunimos os highlights mais provocativos da semana \u2014 cruzando arte, tecnologia, arquitetura, storytelling e cultura \u2014 para interpretar o que isso tudo diz sobre as novas expectativas das marcas, dos consumidores e do pr\u00f3prio mundo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\tO futuro da experi\u00eancia \u00e9 mais interdisciplinar, mais afetivo e mais respons\u00e1vel.\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tIsa\u00edas Jacomeli - Brave Branding<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1. Design que se sente: o toque como linguagem<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A ASUS<\/a> foi respons\u00e1vel por uma das experi\u00eancias mais instigantes da semana com sua instala\u00e7\u00e3o “Design You Can Feel<\/a>“. Uma fus\u00e3o entre tecnologia, IA e sensorialidade, onde a percep\u00e7\u00e3o t\u00e1til era o canal prim\u00e1rio de experi\u00eancia. O design deixou de ser um suporte visual para se tornar uma ponte direta entre emo\u00e7\u00e3o e funcionalidade.<\/p>

Numa era em que o digital domina, o design f\u00edsico precisa, mais do que nunca, provocar sentidos. O toque virou interface. O tato, canal de empatia. Para marcas que desejam presen\u00e7a e n\u00e3o s\u00f3 lembran\u00e7a, essa \u00e9 uma chave decisiva.<\/p>

Um abra\u00e7o entre sensa\u00e7\u00f5es por meio de diversas \u00e1reas do design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2. A arte de dramatizar o ordin\u00e1rio<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A instala\u00e7\u00e3o “Futurespective: Connected Worlds” da Range Rover<\/a> foi um espet\u00e1culo de narrativa imersiva. Um ambiente monocrom\u00e1tico que transportava os visitantes por tempo, espa\u00e7o e emo\u00e7\u00f5es ligadas \u00e0 evolu\u00e7\u00e3o da marca.<\/p>

Foi menos sobre autom\u00f3veis e mais sobre o que uma marca pode fazer com seu legado. Em um espa\u00e7o que parecia uma galeria de arte futurista, o design automotivo virou dramaturgia. Isso nos mostra que marcas fortes n\u00e3o apenas comunicam: elas encenam. Criam palco, atmosfera e mem\u00f3ria.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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3. O luxo reimaginado como estado de esp\u00edrito<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A Louis Vuitton apresentou sua nova edi\u00e7\u00e3o da cole\u00e7\u00e3o “Objets Nomades” no ic\u00f4nico Palazzo Serbelloni, em Mil\u00e3o. Com obras assinadas por nomes como Atelier Biagetti e Charlotte Perriand, a maison mais uma vez rompeu a linha entre arte, design e desejo.<\/p>

N\u00e3o era apenas mobili\u00e1rio: eram esculturas contemplativas que narravam viagens interiores. Ao lado, a Herm\u00e8s trouxe uma exposi\u00e7\u00e3o minimalista que explorava a leveza como ess\u00eancia do luxo. A transpar\u00eancia, o et\u00e9reo, o imaterial.<\/p>

Ambas sinalizam uma guinada importante: o luxo se move do status para o estado. Do ter para o sentir. Do objeto para a atmosfera.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4. Arquitetura como performance narrativa<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A Poliform<\/a> apresentou uma instala\u00e7\u00e3o poderosa onde arquitetura, luz, volumes e ritmo compunham uma narrativa espacial que transcendia o mobili\u00e1rio. A Boffi<\/a>, como de costume, elevou a cozinha a um lugar de dramaturgia social: o novo centro das rela\u00e7\u00f5es afetivas e est\u00e9ticas da casa.<\/p>

Essas experi\u00eancias revelam o que entendemos como “design encarnado”: espa\u00e7os que n\u00e3o apenas se veem, mas que contam hist\u00f3rias, criam cenas e conduzem comportamentos. O espa\u00e7o \u00e9 protagonista.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\u201cO design deixou de ser suporte para se tornar o pr\u00f3prio canal de experi\u00eancia. Uma provoca\u00e7\u00e3o direta para marcas que desejam entregar mais do que est\u00e9tica \u2014 mas presen\u00e7a.\u201d\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tIsa\u00edas Jacomeli - Brave Branding<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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5. O invis\u00edvel vis\u00edvel: luz, som e transcend\u00eancia<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O Google, em parceria com Lachlan Turczan, apresentou uma das instala\u00e7\u00f5es mais po\u00e9ticas da semana: “Making the Invisible Visible<\/a>“. Um estudo sobre ondas sonoras e campos de luz que transformou dados em contempla\u00e7\u00e3o.<\/p>

O que traz uma fa\u00edsca e alegria aos olhos das pessoas \u00e9 a capacidade de se sentirem tocando uma coisa imaterial –\u00a0LACHLAN TURCZAN, ARTISTA<\/em><\/p>

\u201cMaking the Invisible Visible\u201d representa uma clara progress\u00e3o na explora\u00e7\u00e3o do Google de design e percep\u00e7\u00e3o sensorial na Milan Design Week, construindo sobre as bases estabelecidas por suas exposi\u00e7\u00f5es anteriores.<\/p>

Foi um lembrete de que o design n\u00e3o precisa ser vis\u00edvel para ser sentido. Que o invis\u00edvel, quando revelado, \u00e9 capaz de emocionar. Que h\u00e1 beleza nos dados, e que marcas de tecnologia podem \u2014 e devem \u2014 falar com alma.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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6. A teatraliza\u00e7\u00e3o da experi\u00eancia<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A Cassina<\/a> celebrou os 60 anos de sua cole\u00e7\u00e3o \u00edcone com a instala\u00e7\u00e3o “Staging Modernity<\/a>“. Uma performance viva sobre a influ\u00eancia do design italiano na cultura moderna. O design virou teatro. A pe\u00e7a virou manifesto.<\/p>

Esse movimento revela a pot\u00eancia do design perform\u00e1tico: n\u00e3o mais vitrines, mas rituais. N\u00e3o mais expositores, mas altares. O design como dramaturgia e a experi\u00eancia como roteiro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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7. O novo luxo consciente: sustentabilidade como linguagem est\u00e9tica<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Do uso de materiais reciclados \u00e0s narrativas sobre circularidade, diversas marcas apostaram em uma est\u00e9tica \u00e9tica. A Domkapa, por exemplo, trouxe o tema da sustentabilidade em sua cenografia \u2014 destacando o uso de mat\u00e9rias-primas locais e reaproveit\u00e1veis com sofistica\u00e7\u00e3o.<\/p>

Na Milan Design Week 2025, a sustentabilidade deixou de ser diferencial para se tornar princ\u00edpio. O novo luxo \u00e9 regenerativo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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O que aprendemos com Mil\u00e3o 2025?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Que marcas n\u00e3o vendem mais produtos \u2014 elas oferecem atmosferas. Que o design n\u00e3o \u00e9 apenas forma \u2014 \u00e9 linguagem cultural. Que o luxo n\u00e3o \u00e9 sobre posse \u2014 \u00e9 sobre presen\u00e7a. E que branding \u00e9, hoje, um exerc\u00edcio profundo de percep\u00e7\u00e3o.<\/p>

Mas n\u00e3o foi apenas sobre produto. Foi sobre provoca\u00e7\u00e3o. Sobre imaginar futuros em meio ao colapso de antigos paradigmas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\u201cO luxo se move do status para o estado. Do ter para o sentir. Do objeto para a atmosfera.\u201d\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sob o tema transversal da cultura como ponte<\/em>, a edi\u00e7\u00e3o deste ano deu palco ao invis\u00edvel (com Google e Lachlan Turczan), \u00e0 luz como mat\u00e9ria dram\u00e1tica (em Euroluce e na obra de Es Devlin), ao tempo como luxo (com Paolo Sorrentino) e \u00e0 urg\u00eancia da sustentabilidade como um novo imperativo \u00e9tico. O Salone n\u00e3o se limitou \u00e0 Fiera. Ele se espalhou por Mil\u00e3o, invadiu museus, conectou disciplinas, inspirou estudantes e ativou mercados emergentes com olhos voltados ao futuro \u2014 da Ar\u00e1bia Saudita ao Jap\u00e3o.<\/p>

Vimos tamb\u00e9m o fortalecimento da ideia de que design n\u00e3o \u00e9 apenas forma \u2014 \u00e9 linguagem, \u00e9 sistema, \u00e9 diplomacia cultural. E que marcas que lideram esse movimento, como Louis Vuitton, Poliform, Aesop, ASUS, Herm\u00e8s, Boffi ou Range Rover, n\u00e3o vendem objetos, mas experi\u00eancias ontol\u00f3gicas. Elas moldam imagin\u00e1rios. Reescrevem expectativas. Plantam sinais de um mundo que ainda est\u00e1 por vir.<\/p>

O design \u2014 quando elevado \u00e0 sua pot\u00eancia cultural \u2014 \u00e9 um dos poucos territ\u00f3rios capazes de gerar valor tang\u00edvel e intang\u00edvel ao mesmo tempo. Ele cria mercados, mas tamb\u00e9m cria sentido.<\/p>

Para n\u00f3s, da Brave, o Salone 2025 deixa uma mensagem clara: o futuro da experi\u00eancia \u00e9 mais interdisciplinar, mais afetivo e mais respons\u00e1vel. O design que queremos ativar nas marcas com as quais trabalhamos precisa ser sens\u00edvel ao tempo, firme em prop\u00f3sito, radical em criatividade e sagrado na maneira com que toca as pessoas.<\/p>

A Brave observa. Analisa. Integra. E traduz.<\/p>

Traduz movimentos como esses para construir marcas que s\u00e3o sistemas vivos: sensoriais, estrat\u00e9gicos, culturais e atemporais.<\/p>

Porque no fim, como vimos em Mil\u00e3o, n\u00e3o se trata apenas de criar. Mas de provocar, emocionar, mover e permanecer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Artigo por:<\/p>

Isa\u00edas Jacomeli
<\/strong><\/em>Fundador da Brave Branding<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

A Milan Design Week 2025 nos mostrou que o futuro do design \u00e9 sensorial, narrativo e consciente.<\/p>\n

Na Brave, analisamos os principais destaques do evento que redefiniu o luxo e a experi\u00eancia.<\/p>\n

Descubra como marcas est\u00e3o criando atmosferas que emocionam e permanecem.<\/p>\n","protected":false},"author":1,"featured_media":989896,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,9,1,51,10,4],"tags":[97,95,61,96],"class_list":["post-6570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art","category-articles","category-blog","category-insights","category-news","category-newsroom","tag-arch","tag-art","tag-design","tag-experience"],"yoast_head":"\nMilan Design Week 2025: Um Olhar Brave sobre as Tend\u00eancias que Moldam o Futuro do Design e da Experi\u00eancia - Brave Branding<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bravebranding.com.br\/index.php\/2025\/05\/08\/milan-design-week-2025-um-olhar-brave-sobre-tendencias-que-moldam-futuro-do-design-e-da-experiencia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Milan Design Week 2025: Um Olhar Brave sobre as Tend\u00eancias que Moldam o Futuro do Design e da Experi\u00eancia - Brave Branding\" \/>\n<meta property=\"og:description\" content=\"A Milan Design Week 2025 nos mostrou que o futuro do design \u00e9 sensorial, narrativo e consciente. 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